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Portfolio · Design

Design

Creative direction and brand identity work — where Tim has led the full visual system for a consumer brand, not just the go-to-market around it.

01 · CASE STUDY

The High Confectionary

A roughly one-year fundraising and advisory engagement (2021 – August 2022) for a low-dose hemp edibles brand, run concurrently with the early days of Heady. Tim named the company “The High Confectionary,” conceived the THC smiley mark, hired the graphic designer, and co-designed the packaging with his cofounder.

He also helped raise the capital that got the company to cash-flow positive.

Cash-flow positiveStill operating today
5,000Subscribers
25k+Instagram followers
A hand holding a flower-shaped High Confectionary gummy up to the camera against a warm neutral background.

The mark

The High Confectionary primary logo — a green oval with 'THE HIGH CONFECTIONARY' set in a ring around a flower-shaped smiley face bearing a 'TH' monogram.

Primary logo · Tim's concept

The THC smiley — a flower-face bearing the "TH" monogram inside a ring of the brand name. Tim conceived the mark and hired the graphic designer who executed it. Used with the ring for full brand lockups and stripped down to the face alone as a stamp on packaging, merchandise, and social.

Packaging system — the Anytime line (co-designed with cofounder)

Passion Fruit Plum Anytime gummies — bag and single-piece packaging.
Passion Fruit Plum
Peach Anytime gummies — bag and single-piece packaging.
Peach
Watermelon Anytime gummies — bag and single-piece packaging.
Watermelon
Strawberry Lemonade Anytime gummies — bag and single-piece packaging.
Strawberry Lemonade
A model holds a peach flower-shaped gummy in soft daylight.
Looping brand animation of Anytime gummies bouncing in place.

Live at thehighconfectionary.com. Naming and primary mark by Tim. Packaging co-designed with cofounder. Graphic-design execution by the hired designer.

More case studies coming.