Development · Portfolio

01 · CASE STUDY

HeadyOS

The core product of Heady, the cannabis marketing agency Tim co-founded in 2021. HeadyOS connects to a brand's data sources — Google Search Console, Web Analytics, POS data, CRM data, and lab-results data — and automatically executes marketing workflows end to end: planning content for SEO, scaling CRM, and designing social media assets.

It replaces what a business would otherwise hire for — help desk, web monitoring, SEO strategy, retention strategy — and executes deliverables on the user's behalf: research, analysis, copywriting, design. It's the foundation for everything Heady does internally, and is also offered on a DIY basis to any cannabis brand that wants to run it themselves.

$90k → $1.1M/moEmail-attributed revenue for a 6-store retail chain, via Alpine IQ lifecycle work

3–5 clientsLost across 4 years — ultra-low churn

+38% / +85%Organic traffic / non-branded clicks over 5 months for a cannabis CPG brand

02 · CASE STUDY

Bud Rescue

An original teaching game built on top of the real Heady playbook — the same calls Heady makes with every cannabis brand it takes on, dramatized as an angry turnaround consultant yelling at you until you get the system right. The resemblance to a certain bald bar-rescuing TV host is on purpose — the sprite's code comments say so.

Play as an owner getting rescued across two phases — the retail flagship, then the wholesale CPG line — while Jon Terpene grades every decision: website stack, local SEO, organic search, CRM, and PR. Pick the lazy answer (WordPress, fake reviews, a spray-and-pray blast) and he explains exactly why it's wrong. Pick the real one and the business's stats climb on-screen. The lessons aren't invented for the game — they're the same ones behind the Alpine IQ work above: locations-times-categories content, POS-integrated loyalty, review velocity over review-buying.

2 phasesRetail flagship, then wholesale CPG

10 decisionsEach graded against the real Heady playbook

5 systemsWeb stack, SEO, search, CRM, PR — covered twice each

Sound on recommended — it's got 8-bit chiptune SFX.Play fullscreen ↗

03 · CASE STUDY

Jane Digital Merchandising

A product Tim conceived and led the engineering for at Jane Technologies — not an idea handed to someone else's team. The model: cannabis brands bid to bump their products to the top of a dispensary's online menu, and Jane rev-shared the placement revenue back to the retailer. Tim recruited engineers with direct Amazon experience in ad serving and bid/auction optimization to build it — real-time ad infrastructure, not a config layer on top of Jane's existing e-commerce.

It was an outsized revenue driver from the first quarter it was live, and at its peak became Jane's single largest revenue line — ahead of the original e-commerce subscription business it ran on top of. (Jane has since added other revenue lines of its own, so that's a peak-era fact, not a claim about where things stand today.) It also beat the obvious comparison to market: DoorDash's own sponsored-listings ad product didn't launch until October 2021 — well after this was already live.

#1 at peakJane's largest revenue line, ahead of the original e-commerce subscription business

Led the buildRecruited engineers with Amazon ad-serving experience to build it

Before DoorDashTheir sponsored-listings product launched Oct 2021 — after this was already live

A live, third-party dispensary's online menu (Fresh Baked Boulder) with its 'Dialed In...' sponsored product carousel highlighted — the Jane Digital Merchandising feature running in production.

A real dispensary's live menu, showing the sponsored placement in production. The red box is Tim's own annotation, pointing at the feature.

More case studies coming.