Fundraising / Advisor

Context

While starting Heady, Tim also helped raise money for The High Confectionary, a low-dose hemp edibles company. This was a 1-year concurrent engagement — Tim shifted to Heady full-time in August 2022.

What Tim contributed

• Named the company "The High Confectionary" (aka THC). The double-meaning brand name is Tim's.DesignStrategy
• Conceived the THC smiley primary mark — flower-face bearing a "TH" monogram, used with and without the surrounding brand-name ring.DesignStrategy
• Hired the graphic designer who executed the mark and broader visual system.DesignManagement
• Co-designed the packaging with his cofounder — including the Anytime line (Passion Fruit Plum, Peach, Watermelon, Strawberry Lemonade).DesignProduct
• Fundraising work — capital raise for the brand.FundraisingFinance
• Early-stage GTM and product positioning advice (Tim's wheelhouse; to confirm scope with Tim).GTMStrategy

Where the company is now (as of Tim's July 2026 notes)

• Still operating today.Strategy
• Cash flow positive.FinanceStrategy
• 5,000 subscribers.GTMData
• 25k+ Instagram followers.GTMDesign

Gap to fill

• Exact title on the engagement (Advisor? Interim CRO? Founding Advisor?).
• Round size raised, and Tim's specific role in it.
• Whether Tim retains any equity or advisory shares — relevant if this needs disclosure on future job applications.

Interview-safe stories

• "I helped raise the capital that got them cash-flow-positive." Adds a CPG + fundraising dimension to Tim's operator profile that the Jane / Heady story doesn't cover.FundraisingFinanceStrategy
• "I named it, I designed the mark, I hired the designer, and I co-designed the packaging." Anchor story for the Portfolio Design case study. The double-meaning brand name and the smiley-flower mark are Tim's; the polish is a hired designer's.DesignStrategyManagement

Skills exercised

Fundraising for consumer packaged goods, early-stage advisory in a regulated category (hemp).